BRANDED, BUT NEVER BORING.

A person dressed in a blue plaid shirt and wearing a hat, walking through a cornfield towards giant black ants on a dark, cloudy sky background. The text 'Battle of the Bugs' is displayed on the left side.

Addressing the bug in the room.

Farmers around the world are fighting a silent battle to keep food on our plates - and one of the biggest battles is against devastating bugs. I co-produced a 30 minute documentary and led GTM planning for this critically important (and timely) conversation.

People holding brochures titled 'Views on Agriculture 2024 and Beyond' at an event.

Thoughts & leadership.

True thought leadership creates clarity where others see noise. The AgTech space is full of intelligence, from academia, to start ups to generational farmers. What the industry was missing is a unifying thread connecting innovations - focusing on what to expect for the upcoming year. I led the content architecture and project management for Views on Agriculture, an annual thought leadership initiative.