From Data to Documentary

The objective was to tell the 'Battle of the Bugs' story through a cinematic documentary. It underscores how farmers, as well as industry leaders, Corteva’s experts and technology work tirelessly to stay one step ahead of the bugs.

The documentary exposes three pests: Corn Root Worm in the US corn belt, Mediterranean Fruit Fly in Italy, and Brown Planthopper in Asia. Each pest feeds and destroys important crops in their own way, requiring tailored solutions and tactics from farmers and specialists.

This film brings attention to the incredible work going on every day at Corteva to win the biggest battle of all—the battle for the world’s future food supply.

Seeding and promotion of Battle of the Bugs leverages an integrated comms plan - including earned media, paid media, social, influencer, OOH. To reach farmers and key stakeholders, targeted media efforts zeroed in on Iowa and Indiana.

• Secured placement on Amazon Prime.

• Premiered Battle of the Bugs to s highly targeted audience at World Food Prize: 60 Global Guides & GOALS Fellows and 250+ Global Youth Institute students and mentors.  

• The Q&A sessions following the premieres went over time due to the level of interest - many wanting to leverage the film in the classroom.

I led the initial discussions and narrative development including identifying the appropriate bugs to showcase based off business objectives. To land on three bugs, we needed to have multiple stakeholder conversations with scientists and commercial teams.

Then, I oversaw the 3D animation development, ensuring due dates were met and all stakeholders were aligned on the direction. This ran in parallel with pre-production planning.

Lastly, GTM planning. Starting with a tight brief - providing clarity on KPIs and audience priorities. I was fortunate enough to travel to the World Food Prize to support multiple premiers of the film during this industry event.