THE MOST WATCHED FLAG FOOTBALL GAME EVER

DIRECTOR, BRAND PARTNERSHIPS · BOLDED & OBB MEDIA

ACTIVATIONS · PARTNERSHIPS · BRANDED CONTENT · LIVE EVENTS

OVERVIEW

When BOLDED brought me in to lead brand partnerships for the Fanatics Flag Football Classic, the window was 2.5 weeks, the venue changed mid-stream, and $8M in sponsor revenue was on the line. I owned the end-to-end partnership experience — from sponsor communications and creative approvals to on-site activation across four days.

WHAT I OWNED

• Sponsor Management: Primary day-to-day contact for five sponsors — Fanatics Studios, Oakley, Cash App, Raising Cane's, Dick's Sporting Goods, and YouTube TV. Sold in creative concepts, managed approvals, and kept relationships intact through a mid-stream venue change.

• Brand Activation: Directed production teams across 8 live sponsor activations in a four-day window. Maintained brand alignment and real-time logistics from load-in through wrap.

• Content & Deliverables: Oversaw all branded content development and sponsor-facing deliverables, coordinating across production, creative, and event operations teams simultaneously.

THE CHALLENGE

This wasn't a standard activation timeline. A venue change two weeks out required rebuilding logistics, renegotiating sponsor footprints, and maintaining confidence across five major brand partners — without losing momentum or revenue. Everything had to move fast, and nothing could show the seams.