THE MOST WATCHED FLAG FOOTBALL GAME EVER
DIRECTOR, BRAND PARTNERSHIPS · BOLDED & OBB MEDIA
ACTIVATIONS · PARTNERSHIPS · BRANDED CONTENT · LIVE EVENTS
OVERVIEW
Flag football is on its way to the 2028 LA Olympics and the Fanatics Flag Football Classic was its coming-out party. BOLDED brought me in to lead brand partnerships for the inaugural event: a nationally broadcast, culturally charged competition at BMO Stadium in Los Angeles featuring elite NFL athletes, global entertainers, and Team USA. I owned the end-to-end sponsor experience across a 2.5-week window — managing relationships, creative approvals, and live activations for five Tier A partners while navigating a mid-stream venue change without losing momentum or revenue. The result was the most-watched flag football event ever broadcast with intent to return next year.
WHAT I OWNED
Sponsor Management: Primary day-to-day contact for five sponsors — Fanatics Studios, Oakley, Cash App, Raising Cane's, Dick's Sporting Goods, and YouTube TV. Sold in creative concepts, managed approvals, and kept relationships intact through a mid-stream venue change.
Brand Activation: Directed production teams across 8 live sponsor activations in a four-day window. Maintained brand alignment and real-time logistics from load-in through wrap.
Content & Deliverables: Oversaw all branded content development and sponsor-facing deliverables, coordinating across production, creative, and event operations teams simultaneously.
Marketing & Creative Production: Oversaw creative development and production for all event marketing — including draft promotion, game-day marketing, and stadium signage — ensuring a cohesive brand presence from the first social post to the final in-stadium touchpoint.
THE CHALLENGE
This wasn't a standard activation timeline. A venue change two weeks out required rebuilding logistics, renegotiating sponsor footprints, and maintaining confidence across five major brand partners — without losing momentum or revenue. Everything had to move fast, and nothing could show the seams.
