
Bridging brand love with business impact.
Hey, hi, hello…
I’m Hayley Stellings — a marketing generalist with over 12 years of experience tackling every challenge with a specialist’s precision.
I got into this field to stay close to creativity and smart people—and stayed because I love solving tough problems alongside them.
Wide range, laser focus.
From my early days of Tier III automotive digital marketing to CPG seasonal campaigns, to branded content partnerships that shattered short attention spans, I love standing at the intersection of storytelling, structure and strategy. I get in the weeds, ask questions and facilitate forward momentum—on time and with purpose.
I lead the way I work - collaboratively, with my sleeves rolled up.
Whether it’s directing a cross-functional team for a brand campaign, jumping in to project manage a $7M B2B client or mentoring junior talent into their next big role, I love clearing roadblocks and supporting smart people do their best work.
Shaping narratives, crafting briefs, or go-to-market planning, I’m the one people call when it gets real, and I wouldn’t have it any other way.
This site is designed to give you a clear view of my work. Poke around, and if something sparks a question or conversation, I’d love to hear from you.
Quick stats
Led cross-functional teams of 30+ people
Directed campaigns earning highest daily lead volume in company history and YoY increase in incremental sales
Delivered 100K+ high-value customers and prospects to drive pipeline
Built branded content reaching 1B+ households
Crafted documentaries that generated 2M+ YouTube views
Produced over 2,000 minutes of branded content
Designed and scaled brand partnerships with BBC, Bloomberg, Financial Times, and BuzzFeed
Partnered with global CPG, AgTech, B2B, B2C, tech, and national franchise clients on GTM planning and execution