Bridging brand love with business impact.

Hey, hi, hello…

I’m Hayley Stellings — a marketing generalist with over 12 years of experience tackling every challenge with a specialist’s precision.

I got into this field to stay close to creativity and smart people—and stayed because I love solving tough problems alongside them.

Wide range, laser focus.

From my early days of Tier III automotive digital marketing to CPG seasonal campaigns, to branded content partnerships that shattered short attention spans, I love standing at the intersection of storytelling, structure and strategy. I get in the weeds, ask questions and facilitate forward momentum—on time and with purpose.

I lead the way I work - collaboratively, with my sleeves rolled up.

Whether it’s directing a cross-functional team for a brand campaign, jumping in to project manage a $7M B2B client or mentoring junior talent into their next big role, I love clearing roadblocks and supporting smart people do their best work.

Shaping narratives, crafting briefs, or go-to-market planning, I’m the one people call when it gets real, and I wouldn’t have it any other way.

This site is designed to give you a clear view of my work. Poke around, and if something sparks a question or conversation, I’d love to hear from you.

Beach with sandy shoreline, clear blue ocean, and green coastal vegetation including succulents and palm-like trees, with a hillside residential area in the background under a partly cloudy sky.
Black and white portrait of a woman with long blonde hair, smiling, wearing a blazer and a light-colored shirt.

Quick stats

  • Led cross-functional teams of 30+ people

  • Directed campaigns earning highest daily lead volume in company history and YoY increase in incremental sales

  • Delivered 100K+ high-value customers and prospects to drive pipeline

  • Built branded content reaching 1B+ households

  • Crafted documentaries that generated 2M+ YouTube views

  • Produced over 2,000 minutes of branded content

  • Designed and scaled brand partnerships with BBC, Bloomberg, Financial Times, and BuzzFeed

  • Partnered with global CPG, AgTech, B2B, B2C, tech, and national franchise clients on GTM planning and execution